YGG Play is the publishing arm of Yield Guild Games (YGG), driving “Casual Degen” gaming experiences with go-to-market strategy, player growth, monetization models, community engagement, and Web3 infrastructure. YGG Play works with developers to design and launch onchain games that are easy to pick up, fun to play, and built for the crypto-native audience. Through end-to-end publisher support, YGG Play equips developers to scale and sustain games for the decentralized era.
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LOL Land is the first Casual Degen game from YGG Play. The game launched exclusively on Abstract in May 2025, featuring licensed Pudgy Penguins characters. LOL Land has since opened the door for several cross-IP collaborations to deliver culturally resonant, community-driven experiences.
Developed in-house by YGG Play, LOL Land is a Monopoly Go-style browser game built for Web3 degens and casual gamers alike. Roll, move across vibrant game boards, and earn $YGG tokens, points, NFTs, and Abstract XP.
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📄 Read the full announcement:
LOL Land Launches with 25,000 Players on Opening Weekend
More about LOL Land: