YGG Play is the publishing arm of Yield Guild Games (YGG), driving “Casual Degen” gaming experiences with go-to-market strategy, player growth, monetization models, community engagement, and Web3 infrastructure. YGG Play works with developers to design and launch onchain games that are easy to pick up, fun to play, and built for the crypto-native audience. Through end-to-end publisher support, YGG Play equips developers to scale and sustain games for the decentralized era.
Download the **YGG Play Brand Book.**
Read our report to learn the latest updates on YGG Play:
<aside> <img src="/icons/bookmark_gray.svg" alt="/icons/bookmark_gray.svg" width="40px" />
Contents
</aside>
<aside> <img src="/icons/globe_yellow.svg" alt="/icons/globe_yellow.svg" width="40px" />
</aside>
The YGG Play website, an all-in-one platform for Casual Degen games, hosts the YGG Play Launchpad, where players can discover the latest titles in the YGG Play ecosystem, complete quests, and participate in exclusive token launches.
Quests on the YGG Play Launchpad reward players with YGG Play Points, which can also be earned by staking $YGG on the Launchpad. The platform features its own token launchpad focused on game utility tokens for YGG Play titles. Players gain access to token launches by pledging their YGG Play Points and contributing $YGG tokens on the platform. Participants who pledge more points receive higher priority access to token launches, while their $YGG contribution determines their final token allocation.
<aside> <img src="notion://custom_emoji/eaac1fde-299f-46ac-9afa-afc66b940829/22b3334d-7674-80a5-acaa-007ac71b13a5" alt="notion://custom_emoji/eaac1fde-299f-46ac-9afa-afc66b940829/22b3334d-7674-80a5-acaa-007ac71b13a5" width="40px" />
</aside>
LOL Land is the first Casual Degen game from YGG Play. The game launched exclusively on Abstract in May 2025, featuring licensed Pudgy Penguins characters. LOL Land has since opened the door for several cross-IP collaborations to deliver culturally resonant, community-driven experiences.
Developed in-house by YGG Play, LOL Land is a Monopoly Go-style browser game built for Web3 degens and casual gamers alike. Roll, move across vibrant game boards, and earn $YGG tokens, points, NFTs, and Abstract XP.
<aside> <img src="notion://custom_emoji/eaac1fde-299f-46ac-9afa-afc66b940829/2263334d-7674-807b-9406-007a998257ef" alt="notion://custom_emoji/eaac1fde-299f-46ac-9afa-afc66b940829/2263334d-7674-807b-9406-007a998257ef" width="40px" />
</aside>