YGG Play is the publishing arm of Yield Guild Games (YGG), driving “Casual Degen” gaming experiences with go-to-market strategy, player growth, monetization models, community engagement, and Web3 infrastructure. YGG Play works with developers to design and launch onchain games that are easy to pick up, fun to play, and built for the crypto-native audience. Through end-to-end publisher support, YGG Play equips developers to scale and sustain games for the decentralized era.
Its first release is LOL Land, a casual, browser-based board game developed and published in-house. Since launch, the game has opened the door for cross-IP collaborations with some of Web3’s most recognizable brands, including Pudgy Penguins, to deliver culturally resonant, community-driven experiences. YGG Play has also brought on several titles as third-party publishing partners to grow the Casual Degen category of crypto games.
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Gigaverse is a new nostalgia-infused onchain RPG live on Abstract that anyone can understand and play in less than 60 seconds. Filled with degen mechanics, the game introduces new loops and meta changes every month. Gigaverse is designed to be the largest, most fun and retentive crypto-enabled social MMO. It is built by GLHF, a game studio led by crypto-native developers.
YGG Play’s third-party publishing partnership with Gigaverse includes targeted support across growth marketing, community engagement, and player acquisition, featuring a cross-IP collaboration through Gigaland, an exclusive Gigaverse-branded board in LOL Land, and LOL Land skins available for a limited time in Gigaverse.
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Pengu Asia is the official Pudgy Penguins community in Asia, supported by Igloo APAC, the Asia-Pacific arm of Igloo Inc. As the cultural heartbeat of the Pudgy Penguins ecosystem in the region, its mission is to make Pudgy Penguins and Pengu a household name across Asia.
YGG Play licensed five Pudgy Penguins and 15 Lil Pudgys owned by the Pengu Asia community to feature in the LOL Land expansion, Pengu Wonderland, alongside iconic cultural landmarks from across Asia.
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Play Pengu Wonderland in LOL Land
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