YGG’s questing programs allow games to target and engage real, qualified web3 players and empower gamers to build their onchain reputation. Each questing program recognizes players’ efforts and achievements with soulbound tokens (SBTs) and additionally rewards users in YGG points, YGG tokens, or in-game assets.
Superquests are premium quests that are tightly integrated into games to facilitate onboarding and advancement in-game, with each quest supported with educational guidance led by world-class key opinion leaders (KOLs) to improve quester skills.
Guild Advancement Program (GAP) contains quests that promote the exploration of new games, boost in-game activity and deliver new content for the community.
GAP Bounties are focused on gaming operations tasks such as moderation or game testing.
As part of its mission to onboard millions to the open Metaverse, YGG has established hyper-localized regional guild partners around the world.
The YGG Guild Alliance was also formed as an extension of YGG’s vision of supporting players with onchain resources to equip them for success in their chosen games. More than 40 web3 gaming guilds have joined the Guild Alliance as of June 2024, including guilds not previously affiliated with YGG.
YGG is transitioning into a guild protocol to enable web3 guilds to organize and scale onchain. With this transition, entire guilds can now receive assistance to help establish themselves within the web3 gaming ecosystem.
YGG is always looking to uncover opportunities for its community to level up together. YGG demonstrates this through initiatives such as Web3 Metaversity, an educational program spearheaded by YGG Pilipinas to enable local communities to learn web3 skills and uncover income-earning opportunities in web3.
YGG KOLs and community leaders also regularly produce educational content to help YGG community members get started in web3 games or improve their gameplay. For example, YGG has published a tutorial series led by YGG Esports Captain Disi to teach new Parallel players how to climb the leaderboard with only a standard deck.
YGG is continuously seeking ways to secure web3 and enhance the integrity of its infrastructure. In line with this, YGG has taken on the responsibility of being a validator for the Ronin, Oasys and XPLA gaming blockchains and is actively supporting them to ensure their continued security and success.
YGG offers esports tournaments and has a premier roster of esports players competing in games such as Parallel, Axie Infinity and Sipher. The team has won various high-profile tournaments including the Axie Infinity SEA Guild Wars, Axie Infinity Grand Tournament, Parallel Planetfall Invitational, and more.
YGG has hosted several AMA (Ask Me Anything) sessions, esports competitions, bootcamps, in-person meetups and other community events.
Various roles are available for the community. For instance, Game Testers play new games throughout the development process to find issues with user experience and provide feedback to help the publisher improve the game. Game Ambassadors, who are heavily involved in the YGG community and have a particular passion for a blockchain game that YGG has game assets in or has partnered with, help manage and grow the YGG player community associated with that game.
Beyond this, YGG has also helped organize grassroots community efforts and charity initiatives such as the Typhoon Odette relief operations, which raised a total of US$110k to aid those affected by the typhoon in the Philippines, and the YGG Managers Cup, YGG’s first- ever esports charity tournament.
YGG partners with high-quality projects to acquire the NFT in-game assets of the top games in web3. YGG seeks out fun and engaging games built on solid and sustainable virtual economies.
YGG Media and Events
The YGG Play Summit is an annual week-long celebration of web3 games that takes place in November in Manila, Philippines, the epicenter of web3 gaming. Previous iterations of the event have included a 2-day conference, 3-day expo, 24-hour hackathon, a tournament, and dozens of pre-event activities and side events.
YGG also produces its own video content through YGGTV, an online show produced by Yield Guild Games where community members can tune in to learn more about web3 gaming, discover the latest games, and stay up to date on activities in the web3 space. Notable videos published through YGGTV include the YGG x Pixels Special, which features YGG co-founder Gabby Dizon and Pixels founder Luke Barwikowski in conversation with Emfarsis Director Leah Callon-Butler.