Yield Guild Games (YGG) provides game developers with the infrastructure, community, and operational support to bring their crypto gaming projects to market through its publishing arm, YGG Play. Establishing the Casual Degen genre, YGG helps developers design games that are easy to pick up, aligned with crypto-native player behavior, and structured for engagement and monetization. YGG supports growth strategy, player acquisition, community management, and Web3 integration, enabling developers to scale and sustain their games for the decentralized era.
YGG combines in-house development with third-party publishing, creating opportunities for IP collaborations and community-driven experiences to expand the Web3 gaming ecosystem. Its first title, LOL Land, surpassed $6.5 million in lifetime revenue within 5 months of launch. Building on this success, YGG continues to grow its ecosystem of publishing partners, supporting new titles that drive engagement, revenue growth, and long-term sustainability for games in Web3.
YGG’s questing system allows games to target and engage real, qualified Web3 players and empower gamers to build their onchain reputation. It recognizes players’ efforts and achievements by rewarding them with points, XP, $YGG tokens, in-game assets, exclusive NFTs, and more.
YGG has upgraded its questing system with two new platforms, Community Questing and the YGG Play Launchpad, evolving its pioneering formula to achieve broader reach and scale.